INFINITI LAB
In Motion’s global reach allows us to capture content wherever and whenever it’s needed.
Problem
Global automotive brand INFINITI launched INFINITI LAB in 2016 to identify, incubate and partner with start-ups shaping the future of mobility. Over three years, accelerator programs ran from two days to three months in major cities worldwide. To engage local entrepreneurs and investors, high-quality video content was produced at each stage for events, social channels, and the corporate site. The challenge: deliver fresh, engaging, fast-to-market content for every program while maintaining a consistent style.
Solution
In Motion’s Auckland based creative and project management team worked seamlessly with INFINITI’s Hong Kong HQ team to concept each video and plan production. Depending on the amount of content that needed to be captured, one or two of our in-house crew travelled to each program, with postproduction undertaken either on location or at our Ponsonby offices, including editing, 2D graphics and audio production.
Result
We successfully created a new, recognisable sub-brand for INFINITI that was consistent across all touch points. Over the past three years, we produced around 175 individual videos for the LAB, all successfully delivered within tight production and social media dispatch deadlines.