TPS Case Study
SIXT recently became established in New Zealand, under the umbrella of the wider Giltrap Group, and InMotion were tasked with launching the brand digitally.
PROBLEM
In 2024 European luxury brand CUPRA New Zealand were facing headwinds. There was a surplus of stock, including many EVs as a result Clean Car Rebates regulation being changed. Additionally, faced with a tough recession, low brand awareness, and a high cost per lead, CUPRA New Zealand needed a campaign approach that dramatically revved things up to address myriad challenges.
Solution
We created a two-phase test drive incentive promotion offering highly exclusive experiences. These experiences were designed to generate leads. But they were also carefully selected to build the brand at the same time, by tapping into the brand’s Spanish heritage by offering Kiwis something uniquely special: the chance to win exclusive, money-can’t-buy VIP trips to Barcelona – to experience the America’s Cup and El Clásico live.
Results
The promotions had a dramatic effect on CUPRA’s fortunes:
- Phase one delivered 862 leads (4x target) and 9 cars sold
- Phase two blew past even that - with 1,534 leads, and an amazing 24 sales
- ROI reached an astounding 574% and CUPRA slashed cost per lead by 88%, and cost per click by an unbelievable 99%
- Plus the campaign was acknowledged with a finalist spot at the 2025 Marketing Awards
We’re In Motion, a creative, media and production agency, all in one. Our highly integrated approach means we handle everything - from strategy and ideation to production, media implementation and TVC dispatch - while tracking performance and optimising every step.