New to television commercial production? | In Motion

Our Process

Film & Video


Creative & Strategy


New to content?

Let us walk you though the process

If you’ve never made a TV commercial before or created a piece of content, it’s a lot simpler than you might think. With In Motion on your job, we have a talented team of experts that will walk you through the process step by step and bring your brand to life. Check out the steps below to see how it’s done.



Commercials and video content all begin with a script. Our team at In Motion work with you to come up with an interesting way to explain what your company would like to say to consumers.



Once you’ve approved the script, we create a little example of each scene in the commercial known as a storyboard. This gets passed on to the director as a guide for filming.

Production & Filming


Lights, camera and action. We head out on location and shoot each scene in the commercial with a director, producer and a bunch of other crew to bring the script to life.

Audio & Voiceover


We head into the studio and record the audio for your commercial using hand picked voice talent and add a soundtrack that helps amplify the emotions you’re trying to get across.

Post Production


All the footage from the shoot gets cut down and edited it together. At this stage, we can also add any special FX, grading and titles to get everything looking just right.



In order for the tv stations to play your commercial it has to be in a certain format, so this is where we convert the final product so that’s it’s ready to be played on the networks.